Survey aims to get inside the minds of Irish men

11 May 2022
A major attitudinal study has been launched by Men’s Development Network (MDN) as it marks 25 years of work in the sphere of male health, wellbeing, and transforming masculinities.

The Men’s Attitudes Now (MAN) Survey is being conducted with input from Promundo, a global leader in healthy masculinities and engaging men and boys to promote gender equality and prevent violence.

Since its establishment in 1997, MDN has been to the fore in advocating for the creation of a gender-equal society. Operating a range of programmes, the Waterford-based NGO works through a strengths-based, community development model to create better lives for men and boys, their families, friends, and communities across Ireland.

The Survey aims to gain a better understanding of men’s concepts of masculinity and gender, and to gather insights into how they feel about themselves and their role in society, including their wellbeing and attitudes towards relationships and social issues.

Open to all men throughout the island of Ireland aged 18 upwards, the Survey (#irishmansurvey) will be distributed through a variety of channels and is seeking a representative demographic sample of 1,000 respondents.

Many of the questions are focused on the social conditioning and influences that affect men and their relationships in modern Ireland.

Preliminary headline findings will be published around an online symposium, ‘New Conversations’, being hosted by MDN on July 28th. The international keynote speakers will be two of the world’s foremost thinkers in the whole area of masculinities, namely Promundo-US CEO Gary Barker and Australian researcher and author, Dr. Michael Flood.

A full analysis of the data will be collated for publication on International Men’s Day in November.

Part of our 25th Anniversary Programme

Men’s Development Network CEO Seán Cooke says: “This survey, which is the first of its kind to be undertaken in this country, is a key part of our 25th-anniversary events calendar. We believe that by gathering good data, the findings from Men’s Attitudes Now can influence the policy, practice, and processes of engaging men, as well as in advocating for social change and greater gender equality.”

Dr. Noel Richardson, right, Director of the National Centre for Men’s Health at South East Technological University (SETU), is urging public participation in the survey. The Carlow-based academic was principal author of the first-ever national policy on men’s health, published in Ireland in 2009, and co-authored the first EU report on men’s health two years later. 

He has worked as a policy advisor on men’s health at the HSE since 2005 and completed a doctoral thesis on men’s health and masculinities. His research interests include men’s health policy, gender and health, mental health, and suicide prevention in men.

Dr Richardson said: “This is a very interesting and worthwhile exercise with the potential to inform policy improvements supporting men’s health and wellbeing. It is an important opportunity to find out what men in Ireland really think about a variety of issues, including traditional masculinities, contemporary peer pressures, and the Irish male’s sense of place in society at a time of change and challenge for men of all ages. I very much look forward to the findings from this valuable research.”


If you have any queries about this Survey, please email them to: